With Pete Starkey.Ltd, FishD&A have travelled the globe adding their collective digital footprints to events hosted by the cult sport shoe creators, Converse.
San Fransico, Boston, Austin and London are some of the glamorous locations we have travelled to, to inject some digital fun to proceedings with projection mapping, digital social walls and live online advertising
Client - CONVERSE
Skills - Design, Flash, Video Animation, Technical Assistant for Show Setup
Software - Photoshop, Flash/Animate, Premier and After Effects
Converse Well Worn
FishDNA and Pete Starkey.ltd created this realtime campaign for gigs happening live at the 100 Club London.
Online ads and DOOH LCD screens on the tube broadcast photos taken in the club that night.
Concept, Design & Build
Sizes: 300x250. 160x600, 300x600, 728x90,
As part of a week of free gigs converse put on at Slims in San Francisco we created a projection mapped social wall that allowed people to upload their pictures from Facebook and Twitter by using a hashtag.
We also had an in house photographer taking pictures that we transmitted to the wall, audience members statistics based on their RF ID entry wristbands were displayed and we had a second projection showing the evenings line-up.
Main projection display
SxSW Austin 2014
With SF proving to be a hit Converse asked us to adapt the social wall for their installation at South x South West music festival sponsoring the Fader Fort.
We took 22 old CRT TVs from junk shops and re-purposed them into individual screen for tweets and pictures, as well as showing a live feed from the main stage at Fader Fort we also installed a spy camera which reflected back the room. Viewers took plenty of selfies against it.
Boston Rubber Tracks 2015
In the same vein as San Francisco, Converse put on Rubber Tracks Live in the heart of american academia, Harvard, Cambridge. Five nights of five different music genres and all for free. Dinosaur Jr, Slayer , Passion Pit and Action Bronson
Venue photographers pictures were posted to our video wall and stage projection along with tweets and instagram pictures.